How to Build Gamification into Business Travel
As air and hotel rates increase, travel and expense management managers need to rethink their strategy. Traditional travel and expense playbooks need to be reimagined. Historically, the focus was on policies and controls for influencing employee behaviours to help better manage costs. The future of travel and expense management needs to revolve around innovation and incentives.
Using mobile technology and gamification can create a more engaged workforce and relieve pressure on budgets. Companies that are using innovative gamification techniques are finding that, when they set goals, track performance, improve performance and capture real-time feedback, they’re able to improve user behaviour, user satisfaction, user experience, loyalty and engagement.
In our latest report, Update Your Playbook, we’ve delved into why companies need to build mobile technology and gamification into travel and expense management.
Here are five steps you need to take to make sure the gamification you build into your travel and expense management playbook builds value for employees and the business.
1. Start small
Don’t try to roll out a gamification project to all employees at the same time. Pilot and scale is the best approach. Choose a subset of employees to work with, focussing on a specific functional area. Learn from the pilot and evolve the programme before launching to the wider team.
2. Team with service providers
Set expectations and goals, at the beginning of the project, with your travel and expense management providers. This will help smooth the design and implementation process.
3. Iterate, but not too quickly
Evolving the programme is important, but employees need time to adjust and adopt desired behaviours. Don’t rush. Take between 3-6 months to let the programme take root before making any major changes.
4. Integrate employee feedback
Adjustments to the programme should be based on data, both quantitative and qualitative. Constantly combine employee feedback with success metrics to shape the programme in the long-term, so that it continually meets user needs and expectations.
5. Track and share your success
Always measure and track the success of your programme. Any insights into its success should be shared with the broader employee community to help drive organisation wide support.
For more information on how gamification and mobility can help you create a more engaged workforce and relieve pressure on budgets, read our Update Your Playbook report.